Putting the session learnings to work. Creating a broad to narrow GTM story in place - reflecting your understanding and execution nuance. As a business owner or a corporate honcho or someone looking to switch, this should be used to push the thought process around “how do I make business work, one GTM step at a time!”

<aside> 💡 Remember your context. Use the frameworks - less as templates but more as guides or checklist so that most of the things are thought through. Make elbow room for agility and course corrections. And when it comes to operationalising things - go as deep as possible to measure things.

But always, ALWAYS —> First Principles. And People first.

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Frameworks to use as thought starters


Goal

Objective

The Company

Company Overview

GTM Strategy

Defining the GTM Strategy (the 5Ws Framework)

Funnel tactics

Defining the funnel stages and Crafting CJ

Plumbing for success

Measuring what matters